Win with iBlues
PROJECT
Vinci con iBlues
CLIENT
iBlues, Max Mara Group
WHAT WE DID
Art direction
Event management
UI/UX Design
Web Design
YEAR
2018
iBlues, a brand of the Max Mara Group, is the go-to brand for those seeking glamour and carefree style. With a focus on current trends, attention to detail and high quality materials, it offers a recognizable style that is perfect for playing with your look.
VENTISETTE Digital Communication, in close collaboration with the marketing department, created an online competition platform aimed at generating engagement and collecting qualified leads through offline activity.
Il Concorso
Win with iBlues
The agency devised a contest that was as simple as it was engaging, offering all passersby who interacted by playing iPads in the online contest a coupon to present at the Corso Vittorio Emanuele store with a 15 percent iBlues discount.
L’evento
7 days of activities
The project came to life with a street marketing activity on the streets of downtown Milan.
Two hostesses and a team leader aroused the curiosity of passersby thanks to an iBlues bicycle set up as a real showcase, offering the opportunity to see and touch the products. The on-target onlookers were offered a simple online questionnaire to enter the contest and win a complete iBlues wardrobe.
MAY 25-31
In the areas of Navigli, Porta Venezia, Sempione, Duomo, Castello, Cadorna and Brera
