UP2YOU
PROJECT
Paid advertising campaign
CLIENT
Up2You
WHAT WE DID
Digital Strategy
YEAR
2022
Up2You, a start-up active in the business to business field with the mission of bridging the gap between saving the planet and the daily life of individual companies, offers itself as a consultant to help different businesses build personalized paths that reduce CO₂ emissions and impact environmental.
Up2You has chosen VENTISETTE Digital and the Proxima SPA Group to enhance and optimize its digital strategy, so as to support the growth of the Company by increasing prospects from online channels through vertical lead generation and turnover conversion campaigns in the B2B world.
Digital strategy
To effectively pursue the required objectives, VENTISETTE Digital and Proxima Spa have structured a multi-channel strategy that integrates the advertising activity on Meta and Google environments with a digital mix aimed at hitting a selected and potentially very receptive target, so as to strengthen the primary awareness, stimulate the encounter with the brand, improve the quality of the clicks by reducing the average cpc and significantly increasing the conversions required by the Company.
