Testanera

Testanera & Henkel is one of the largest cosmetics companies in the world. It operates in 125 countries, and in 2004 its customers purchased products for 2.477 billion euros. It contacted Proxima to structure a promotional campaign in the points of sale involving all the products of the Testanera line. Ventisette, digital unit of Proxima Spa, took care of the competition website related to the campaign, declining the key visual in compliance with the guidelines.