Sartoria
Brand identity
PROJECT
Brand Identity
Brand book
CLIENT
Terratinta Group
WHAT WE DID
Art direction
Branding
Photography
Graphic Design
YEAR
2018
Sartoria is Terratinta Group‘s new brand, born from the experience of an unprecedented recent ceramic history to build spaces that belong to those who live in them. A brand with a Nordic style dedicated to lovers of small format and decoration, extremely versatile because it can be easily matched and exported worldwide.
VENTISETTE Digital confirmed itself as the group’s digital agency by accompanying the birth of this new brand, whose identity, brand book and website it built.
TRAVEL STORYTELLING
Sartoria: for a space where you can be exactly how you want to
The birth of a new brand
The birth of a new brand must necessarily be accompanied by the construction of a solid and long-lived brand identity that reflects its orientation and goals, personality and values.
Terratinta Group asked VENTISETTE to create an innovative output for Sartoria, breaking away from the traditional storytelling of ceramic products – extremely uniform, both in terms of copy and imagery.
Key-concept
The work of collecting images and suggestions was transformed into a brand book that was fresh and unprecedented in terms of photography and copywriting, which was then also declined on the site by means of a minimal and innovative graphic layout and user experience, confirming the group’s attitude to innovation.
Travel storytelling: Anversa
Having identified the values and stylistic features to be communicated on the basis of a detailed brief from the client, we turned these concepts into narrative by identifying a location akin to the brand’s style, the destination of a trip in which to draw inspiration and photographic material to then develop all the communication: the city of Antwerp.
A city where the architecture has a Nordic, minimalist flavor, where you can breathe cultural ferment, extremely trendy from the point of view of interior design.
