RAEE @scuola
SOCIAL MEDIA STRATEGY
PROJECT
RAEE@scuola
CLIENT
Ancitel S.p.A.
WHAT WE DID
Web design
Social Media Strategy
Remarketing
YEAR
2013
RAEE@scuola is a project carried out between September 2013 and March 2014 in 30 Italian municipalities to educate 4th and 5th graders to recycle small WEEE (Waste from Electrical and Electronic Equipment).
VENTISETTE took care of the creation and updating of the project portal, the management of social media and the promotion of the initiative through fan acquisition pay-per-click performance campaigns.
WEBSITE
The project portal
VENTISETTE took care of the design and implementation of the project portal.
Twice a week and three times a week in the moments of greatest interest, VENTISETTE takes care of updating the contents in collaboration with the press office and maintaining the site.
SOCIAL MEDIA MARKETING
Principals on Social Networks
In collaboration with the press office, VENTISETTE takes care of the content editing and seeding of the project materials on a daily basis. Furthermore, VENTISETTE carried out the activity of acquiring fans, monitoring, measuring the presence on social media linked to the initiative and carried out remarketing activities to reach users who have already visited the website while they explore other sites on the Display Network or carry out searches .
Results
The results of the environmental awareness program for the correct disposal of small household appliances, which involved 4th and 5th grade students from 30 Italian cities, are impressive!
45767
of WEEE collected in 10 days by students from all over Italy
1100
classes involved in the project
292
schools involved in the project
23669
students participating in the project