Puro
PAID ADV &
PROJECT
Paid ADV &
Influencer Strategy
CLIENT
Puro
WHAT WE DID
Creative & strategy direction
Social Media MGMT
Facebook & Instagram ADS
YEAR
2022
PURO is the leading brand of smartphone covers and high-tech accessories for office and travel. Through the use of superior materials, elegant design, and thoughtful attention to detail, the brand is often associated with the fashion and design industries, to the point of being recognized as a Top of Mind in tech accessories.
Ventisette Digital was called in to launch the PURO LAB service, which allows the customization of two Puro products (Covers and Bottles) and Hands Up products, with a digital sponsorship campaign and a micro-influencer strategy to support it.
The agency was responsible for defining the creative concept of the campaign, creating the digital assets, and creating the sponsorship strategy on Facebook and Instagram.
Concurrently, Ventisette engaged in targeted scouting to identify about 50 highly targeted micro-influencers and their engagement to promote Puro products.
Goals
Brand Awareness
Concurrently, Ventisette engaged in targeted scouting to identify about 50 highly targeted micro-influencers and their engagement to promote Puro products.
Brand Reputation
Conveying the values of Puro and the superior quality of its products
Offline purchases
Stimulate the purchase of products through e-commerce
Paid ADV strategy
The Paid Advertising strategy was based on the implementation of a progressive series of awareness, Lead generation, and Conversion campaigns to achieve the objectives set in the brief.
In the first phase, we created a large target audience that was engaged through pop and fun brand Storytelling and progressively engaged with increasingly commercial content to push sales on e-commerce.
Influencer strategy
The proposed micro-influencers were selected for the purpose of making the project a choral narrative. With the aim of speaking to different niches, creating real storytelling and expanding the pools of possible buyers, we divided the suggested creators into 6 macro groups:
GIOVANI DONNE, SETTORE LIFESTYLE
GIOVANI UOMINI, SETTORE LIFESTYLE
SPORTIVI/TRAVEL BLOGGER
DESIGN LOVERS
FAMILY LIFE
GEEK
