Lagom
PRODUCT LAUNCH
PROJECT
Product Launch
CLIENT
Terratinta Group
WHAT WE DID
Creative direction
Film production
Landing pages
Digital ADS
YEAR
2021
Founded in 2017, Terratinta Group now brings together 5 ceramic brands made in Italy: Terratinta Ceramiche, Ceramica Magica, Sartoria Design, Atmosfere and Micro. It exports to more than 50 countries around the world, providing a high-end Italian porcelain stoneware product.
The company asked Ventisette Digital to design and implement the launch strategy for a new product collection, LAGOM.
The agency thus structured a multi-platform project in 3 steps: Teaser, Private Launch and Public Launch, aimed at different types of targets: Prospects, Customers, new contacts.
Project phases
1 – Teaser
Announcement of the imminent release of a new collection and Save the Date, through a Newsletter addressed to Terratinta Group’s Clients inviting them to visit the landing page created ad hoc by the Agency, where they would find the collection’s launch video, again in a Teaser version and again created by VENTISETTE Digital.
2 – Private Launch
Online presentation (first private and reserved for Top Clients, then public for all Company stakeholders) of the new collection via DEM and new landing page, in which to discover, compared to the teaser phase, the final product in all its details via the full video and new images and catalogs of the collection.
3 – Public launching
Finally, the follow up: launching on the company’s Digital media to make followers and possible prospects aware of the new LAGOM collection through geolocated campaigns on Facebook, Linkedin and Google Display.
Video
COMPLETE VERSION
Landing page
LAUNCHING VERSION
