Keradom
PROJECT
Social Media Strategy
CLIENT
KERADOM
WHAT WE DID
Creative & strategy direction
Art direction & copywriting
Social media MGMT
Facebook ADS
YEAR
2020
Keradom srl is a Made in Italy company that for more than 10 years has established itself in the world ceramic industry as a leader in the production of press porcelain skirting tiles, decorative wall tiles and floor tiles in small sizes.
In recent years it has made an important growth process, which led it to acquire as many as 3 historical brands of Italian ceramics such as Arezia, Mac3 and Self Style.
Faced with a completely different audience of stakeholders to communicate with, Keradom turned to Ventisette Digital to analyze and design the new corporate positioning and, consequently, structure a new communication plan: within the latter, the agency also created an ad hoc social media strategy, which will contribute to building and maintaining the direct, friendly and trusting relationship with Keradom Group stakeholders.
Targets
Brand Awareness
Spread awareness of Keradom and its brands, recruiting new customers
Brand Reputation
Conveying Keradom’s values and the superior quality of its Products
Convertions & Lead Generation
Stimulate the purchase of products by addressing the renewed distribution network
Strategy
Content type
Positioning
All Keradom Group activity is recognizable by Quality and Made In Italy. At its core, Keradom is structured into several brands that are strongly recognizable by the characteristics of their products.
