Imalpal Group
CORPORATE
PROJECT
Brand identity
CLIENT
Imalpal Group
WHAT WE DID
Creative direction
Copywriting
Branding
YEAR
2022
IMAL and PAL, two well-known names in the wood-based panel industry for more than 40 years, have joined forces to form a group known worldwide for its continuous innovation and long experience. Thus was born Imalpal Group, a Group that brings together the value, history and practicality of its member companies (in addition to IMAL and PAL, GLOBUS, PMI, ITALSORT and PSP add value to the team).
VENTISETTE Digital was responsible for the creation of the Group’s new brand, its payoff, and the entire corporate image giving shape precisely to the concept of the union between Imal and Pal.
THE NEW LOGO
The logo represents the union of the stylized shapes of the IMAL and PAL logos, that is, two graphic elements, a “hollow” 90-degree angle and a partially “filled in” one. The contact between these two signs thus forms the new official logo: a pictogram capable of expressing at the same time the union in the Group, the enhancement of individual specificities and the projection into the future, towards new and unprecedented business horizons. More meanings for an assumption that IMALPAL has made its own: the whole is greater than the sum of the parts in terms of flexibility, know-how, service: the new Group image summarizes this complex system.
FONT
COLOR PALETTE
PAYOFF
The new pay-off is directly rooted in the Group’s history, a history of ties, positive connections and synergies between companies and clients. Synergies that, project after project, have made IMALPAL grow into what it is today, namely a leading brand in the industry. This is why the company now focuses on the message Growing with you to recall the path of continuous growth, made possible precisely thanks to close collaboration with the customer.
