Finally
PROJECT
Web Marketing Strategy
CLIENT
Finally
WHAT WE DID
Analysis
Web Marketing Strategy
Social Media
Pay Per Clic ADV
YEAR
2021
Intima Moda Spa is one of the most established underwear and beachwear companies nationwide, with more than 4 decades of activity and established brands in the industry. Today it is present in Italian and international markets with the brands Sì è Lei for the wholesale channel and Verdissima for the medium-high retail distribution channel.
Intima Moda Spa turned to VENTISETTE Digital for consulting and subsequent grounding of the launch strategy for the Group’s new premium capsule, Finally Italia.
The strategy covered every phase of the project, from the analysis of the market, competitors and brand positioning, to the implementation of an e-commerce on Shopify platform, from the opening of profile, catalog and shop on Instagram to the consultancy for the construction of the editorial plan, from the implementation and optimization of adv campaigns on Instagram, Facebook and Google network devoted first to branding and then to lead to community management.
Goals of the strategy
Brand Awareness
Spreading awareness of the fledgling brand Finally Italy
Brand Reputation
Conveying the values of Finally Italy by building a solid fan base
Online shopping
Bringing the target user to buy on e-commerce
