FebalCasa
PROJECT
Contest
CLIENT
Febal Casa
WHAT WE DID
Creative direction
Copywriting
YEAR
2022
“Design that rewards you” is the contest carried out by VENTISETTE Digital Communication per Febal Casa, tra le più importanti aziende italiane nel settore del total home living e delle cucine componibili di alta gamma, con l’obiettivo di aumentare la brand awareness, incrementare il drive-to-store, favorire la lead generation e l’acquisto dei prodotti Febal Casa.
Starting from the brief and objectives provided, the Agency initially worked on the conception of the creative concept that will drive the whole activity, developing the key-visuals, creativity and storytelling of the latter and then adapting them to the different on AND offline advertising media (social media, out-of-home, point-of-sale …).
Competitive mechanics and a customer journey were implemented simple and rewarding to incentivize consumers’ buying behavior, thus improving brand awareness and boosting sales in the more than 100 Italian Febal Casa Stores: in fact, 18 KitchenAid Artisan Planetary Machines and an iPhone 13 Pro Max will be drawn from May 10 to 30 as the final prize for those who purchase a product worth more than €5,000.
VENTISETTE Digital and Proxima Spa, a Partner Company, identified and contacted the prize brands, developed the contest rules, took care of the related paperwork, and will finally take care of making contact with the winners and manage the delivery of the prizes once the contest is over.
