Cyberoo
PROJECT
Brand identity
CLIENT
Cyberoo
WHAT WE DID
Creative & strategy direction
Brand identity
YEAR
2021
CYBEROO Spa offers a fully managed MDR (Managed Detection & Response) service that combines Artificial Intelligence and Machine Learning with the super powers of more than 50 cyber security specialists.
It is not a dedicated technology for a service, but a solution that fuses these two souls together in a h24 mode, creating a supply chain with no drop points.
Ventisette Digital worked on defining the corporate image, operating a restyling that aimed to develop the brand’s storytelling through both a revamped image and a very distinctive tone-of-voice, so as to express the unconventional yet highly professional personality of the brand.
KEY CONCEPT
Cyberoo offers an MDR service that provides its customers with 24/7, h24 monitoring of their cybersecurity, an always-on Team of Specialists who investigate any threats detected by the system, as well as the ability to intervene 24/7 in case the threat is assessed as dangerous. We therefore envisioned Cyberoo’s service as creating an intangible perimeter that protects the entire corporate IT network wherever the devices that are part of it are.
Analyzing the Cyberoo logo, we imagined that the 4 dots that make up the mark were a simplification of a 4-sided perimeter. Working on this concept, we extracted the image of a perimeter as a representation of Cyberoo’s main service, and to depict it we imagined it dropped into the real world.
Copy Strategy
Analyzing the Cyberoo logo, we imagined that the 4 dots that make up the mark were a simplification of a 4-sided perimeter. Working on this concept, we extracted the image of a perimeter as a representation of Cyberoo’s main service, and to depict it we imagined it dropped into the real world.
