CIRFOOD
PROJECT
Paid advertising campaign
CLIENT
CIRFOOD
WHAT WE DID
Digital Strategy
YEAR
2015
CIR food, Cooperativa Italiana di Ristorazione (Italian Catering Cooperative) with a turnover of approximately 500 million euros and a workforce of 11,000 people, turned to Proxima Spa, partner agency of VENTISETTE, for the development and implementation of communication campaigns that spoke of the experience and of the results obtained by CIR food at Expo 2015, where the Cooperative managed the catering services as Official Concessionaire.
Expo 2015 in fact led the whole world to reflect on the value of food, which is not only nutrition, but also culture, sustainability, ethics and legality. An idea that CIR food has translated with its vision ‘Living Food. Solid roots for Feeding the Future’, a series of concrete actions with the aim of telling the greatness of this experience through numbers.
Digital campaigns
VENTISETTE oversaw all the digital campaigns designed to describe this experience and these figures, profiling (for a period of 5 weeks) a highly sectorial and vertical audience: the campaigns therefore focused on the quality of the target rather than on the quantity and were developed on those Channels which, for CIR food, had the best chance of performing towards a specific and interested audience: LinkedIn, Twitter andRetargeting.
