Carla G
PROJECT
Web marketing strategy 2023
CLIENT
Carla G
WHAT WE DID
Google ADS
Meta ADS
YEAR
2023
Carla G., a historic Bologna-based brand of fashion designed & fully Made in Italy, has chosen Ventisette Digital as its Web Agency to take care of its 2023 web marketing strategy, optimization and monitoring.
Carla G. is in fact a Brand that proposes a total-look with premium positioning, very attentive to fit and perfect fit; all strengths, together with versatility, that make it so that – once known and tried on by a typical Customer – it starts to be re-purchased with continuity even online, without the need for in-store testing, a perfect synergy to foster a potentially endless repentance between point of sale and online store.
Goal
The brand’s main goal is to increase sales from e-shops, already booming in 2022, and increasingly tie the customer journey of Carla G.’s Ideal Customer between online and physical stores.
Google ADS
For 2023, VENTISETTE Digital’s proposed strategy focuses mainly on no-brand search campaigns, Performance Max, and retargeting regarding the Google Ads channel.
Meta
On META, the agency works on campaigns designed to increase conversion to purchase while simultaneously raising the value of the average online receipt, with an eye on drive-to-store and always leveraging the real-time marketing that is so readily available on social media.