Borghi
Advertising campaign
PROJECT
Advertising campaign
Corporate Video
CLIENT
Borghi
WHAT WE DID
Creative & Art direction
Video production
YEAR
2021
In 2021 Borghi separated from Boucherie after 5 years of fruitful collaboration, putting an end to the Borghi Boucherie Group.
This change meant Borghi needed to communicate its repositioning to the market: a return to its origins, to its founding values, but always with the same propensity for innovation and the future that have made it the leading company among manufacturers of machinery for the broom and brush industry.
Ventisette Digital was selected to communicate this change through a corporate communication campaign that was propagated across all of Borghi’s media: video, print, social, corporate website.
We worked closely with the marketing department, ownership and executives to define the set of values that characterize the company.
Thus was born a multi-subject (as many as 12!) that tells from multiple points of view the brand and its values.
Multi-subject campaign
In the multi-subject campaign we take as a paradigm what are the points of contact between Company and Customers and interpret them according to Borghi’s point of view. In this case, the classic handshake becomes something much deeper when it is that of two climbers each putting their lives in the hands of the other.
For Borghi and its Customers this represents a handshake: total trust in one’s partner.
VIDEO CORPORATE
More than a handshake.
This is Borghi.
CORPORATE ADV
The press campaign comes to life
In the corporate video, the subjects of the print campaign are brought to life through a special motiongraphics technique and the use of image bank video to better enrich and communicate the static visuals.
BORGHI’S PRODUCTS
Not only values...
With the aim of giving a complete overview of the Borghi universe, product categories, rather than individual products, have also been included so that the video does not have to be updated multiple times throughout the year.