Broom
BORGHI BOUCHERIE
PROJECT
Virtual stand platform
CLIENT
Borghi Boucherie
WHAT WE DID
Digital Strategy
UI/UX Design
Web development
YEAR
2020
In May 2014, Boucherie Borghi Group was born from the union of two of the world’s largest manufacturers of broom and brush machinery.
Today the Group boasts 150 years of experience and 420 employees to better serve its customers worldwide.
Borghi Boucherie relied on Ventisette Digital to implement a virtual stand platform to replace the company’s physical presence at industry trade shows, so its stakeholders could stay up-to-date on new product innovations.
Platform functionality
SCALABLE AND FLEXIBLE
The Broom platform is designed to be easily updated throughout the year directly by the Client, thus becoming an important asset in the presentation and sale of new products.
RICH MEDIA
Being able to accommodate Pdf, PowerPoint Presentations, Videos… Broom thus gives the sales force the ability to customize product presentation to the needs of each individual customer.
ANALYTICS + SURVEY
Google analytics allows us to have real-time statistics on the use of the platform, and the effectiveness of the navigation paths, so that we can make targeted updates in the course of use.
SIMPLE BACKEND
The advantage of using an open source platform such as WordPress is to have a product that is always up-to-date and frees the client from development constraints.
LIVE STREAMING
At corporate events and presentations, the platform can host live streams by integrating the best video sharing platforms.
MOBILE
Like all sites developed by Ventisette, our platforms are 100% responsive, giving users the ability to use them from wherever they are.
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