AMA
CORPORATE
PROJECT
Brand identity
CLIENT
AMA SPA
WHAT WE DID
Creative direction
Branding
YEAR
2022
AMA SPA, a leading Italian company in the supply of components for the outfitting and maintenance of Off Highway Vehicles (OHV), at the head of a group consisting of 16 production plants and 12 distribution branches, has chosen Ventisette Digital for the development of a new Brand Identity.
VENTISETTE Digital was in charge of creating the entire corporate identity by giving visual form to the company’s mission: “AMA is a sum of entities that follow a single, single vision, thus forming synergies of value inside and outside the Group, through established, trusted relationships with stakeholders.” Synergy is the key word to describe these relationships; “connections” is the image to tell the story.
Starting with the oval shape of the Group’s brand name, an identity texture was developed for the new corporate identity with a desire to highlight connections, collaborations and synergies that coexist within the Group.
