ITS MAKER
PROJECT
Advertising Campaign
CLIENT
ITS MAKER
WHAT WE DID
Creative & Art direction
Video making
Social Media Ads
YEAR
2018 > 2023
ITS MAKER has been a point of reference for post-diploma training of excellence in the technical field for years now, with paths aimed at finding work in the best companies in Emilia Romagna.
Also this year VENTISETTE Digital has taken care of the creation of the Foundation’s communication campaign, a campaign that will then be declined within a hybrid media plan between online and offline (social media adv + influencers, Spotify, radio, Google Ads, email marketing, backlink strategy on the blog).
The ITS MAKER 2023 campaign aims to create awareness around the Foundation, its brand and its training paths, so as to increase enrollment by communicating to our target audience that there is an opportunity that can guarantee a professional future in the best Companies in Emilia Romagna.
ADV 2023
We Are Makers
Makers (often in opposition to Dreamers) are those who actually make things, produce them, also understood in a material sense.
ITS MAKER, too, right from the choice of its name, wants to train people with skills that are not only theoretical, but suitable for the job market; that is why it relies heavily on company internships, learning by doing and laboratory teaching.
A pragmatic approach that is the hallmark of its courses.
This year it is adding an exceptional tesimonial to speak to the youngsters: Michele Pirro, Ducati rider and test driver, who will be engaged with the Foundation to convey the importance of following one’s passions in order to realize one’s dreams.
ADV multisoggetto
VENTISETTE Digital created an unpolished and unfiltered multi-subject campaign in which the young people were shot in the places where they work, study, in laboratories, during internships.
#wearemakers emphasizes the “maker” character of the Foundation and reinforces brand recognition and its “concrete” positioning.
DECLINATION ON ALL KINDS OF FORMATS
INFLUENCER MARKETING ACTIVITIES
VENTISETTE Digital then implemented scouting aimed at identifying several highly targeted talents on the Foundation’s fan base and engaging them to promote ITS Maker courses, so as to pursue the 3 main objectives of the campaign:
– BRAND AWARENESS
– BRAND REPUTATION
– ACQUIRE NEW MEMBERS
Ducati riders Michele Pirro, Matteo Ferrari and Rebecca Bianchi were chosen as the face of the campaign, including on social media.
The other proposed micro influencers were selected with the aim of making the project a choral narrative and with the goal of speaking to different niches, so as to give life to a real storytelling and broadening the basins of possible buyers.
MEDIAPLAN
Omnichannel for widespread and targeted outreach
VENTISETTE Digital then implemented scouting aimed at identifying several highly targeted talents on the Foundation’s fan base and engaging them to promote ITS Maker courses, so as to pursue the 3 main objectives of the campaign:
– BRAND AWARENESS
– BRAND REPUTATION
– ACQUIRE NEW MEMBERS
Ducati riders Michele Pirro, Matteo Ferrari and Rebecca Bianchi were chosen as the face of the campaign, including on social media.
The other proposed micro influencers were selected with the aim of making the project a choral narrative and with the goal of speaking to different niches, so as to give life to a real storytelling and broadening the basins of possible buyers.
