Mattel

Mattel turned to Proxima Spa to structure an engagement activity aimed at the Fisher-Price consumer. This is how the “Piccole scoperte: vinci un anno di nido” (Little discoveries: win a year of nursery school) project was born, an online competition dedicated to Fisher-Price customers which offers a free year of nursery school and other Fisher-Price prizes for the most voted kindergarten.
VENTISETTE created the competition portal, taking care of both the image, according to the key visuals provided by Mattel, and the technological development in coordination with the IT department of Mattel Italia.

VENTISETTE has designed and developed a web app that integrates via API with the database of piccoliscoperte.it, the portal dedicated to Mattel competitions on which the site has been integrated.

Furthermore, the competition site was developed Responsive to automatically adapt to any device.