The Hottest Summer
PROJECT
The hottest summer
CLIENT
Puro
WHAT WE DID
Creative & strategy direction
Social Media MGMT
YEAR
2018
THE HOTTEST SUMMER is the web series in 6 episodes broadcast on Real Time.it from 29 June to 31 July, in which a group of famous influencers was followed during a week’s holiday in Malta.
In the episodes, the protagonists use Puro products, partners of the series.
In this period, the “standard” communication of Puro stopped in favor of the story of the initiative.
Ventisette Digital Communication took care of the storytelling of The Hottest Summer for Puro through a strategy in three actions:
1. Editorial plan on Puro’s social networks (Facebook and Instagram) with a recognizable ad hoc “breaking” format;
2. ADV campaigns to support the editorial plan;
3. Blog articles.
CONTENT STRATEGY
The hottest summer
During the filming of the web series, original content was produced by the Influencers involved. These photographic and video materials have been declined by the agency into content for Social Media that had the double objective of telling the story of the series and advertising Puro products.
RESULTS
The highest numbers ever
In the face of a volume of publications similar to the past months, engagement on Instagram has reached the highest levels ever, from the opening of the page to today.
In addition, many of The Hottest Summer’s contents have become among the most popular ever on Puro’s Instagram page.
The main KPIs of the page recorded a positive surge compared to the previous period, from every point of view:
+228
% DI COVERAGE
+281
% OF INTERACTIONS WITH THE POSTS
All very satisfactory data that demonstrate how the strategy implemented, supported by an adequate ADV plan, has borne fruit.
