iBlues win the rainbow
PROJECT
Win the rainbow
CLIENT
iBlues, Max Mara Group
WHAT WE DID
Art direction
Web development
iOs & android development
YEAR
2017
iBlues, a brand of the Max Mara group, is the reference brand for those looking for glamor and light-heartedness. With a focus on current trends, attention to detail and high quality materials, it offers a recognizable and perfect style for playing with your look.
After the success of the iBloom capsule collection, presented for spring-summer 2016, the collaboration between iBlues and Ana Strumpf is renewed. Thus comes to life the limited edition Cosmic Rainbow inspired by Re.Cover, the most famous project of the Brazilian illustrator and designer.
VENTISETTE Digital Communication, in close collaboration with the marketing department, has created iBstick-it, a photo app that can be downloaded all over the world and “i Blues win the rainbow” an online competition to make the most of the creative potential of the application and collect leads qualified.
The application
iBstick-it
VENTISETTE Digital has designed iBstick-it, a photo app available for iOS and Android that allows users to take or upload a photo on which to apply stickers designed by Ana Strumpf, and share the image on social networks or via email.
The Competition
Ease of use, anywhere
Like all sites created by VENTISETTE, the competition site was designed and developed in Responsive mode, so that the pages automatically adapt to the device on which they are viewed.
