iBlues Still Lover
PROJECT
iBlues Still Lover
CLIENT
iBlues, Max Mara Group
WHAT WE DID
UI/UX Design
Web Design
Art direction
Event management
YEAR
2017
iBlues, a brand of the Max Mara group, is the reference brand for those looking for glamor and light-heartedness. With a focus on current trends, attention to detail and high quality materials, it offers a recognizable and perfect style for playing with your look.
In the Still Lover project, the pop and surreal imagery of the social artist The Collecteur meets the iBlues fashion universe online: love at first sight! The iconic garments of the Spring Summer 2017 collection are transformed and give life to Still Lover: a timeless love story, sweet & lovely but with a touch of irony. First date proof!
VENTISETTE Digital Communication, in close collaboration with the marketing department, created an online tender platform that would create engagement and lead to the collection of qualified leads.
In addition to the online platform, the project took shape offline during the fashion week and on the occasion of Valentine’s Day: a personalized bee went around the main streets of Milan capturing the attention of passers-by. The bee was set up as a real iBlues showcase, giving people the opportunity to see and touch iBlues fashion, and to participate in the contest.
The Competition
LOVELY ENGAGEMENT
Like all sites created by VENTISETTE, the competition site was designed and developed in Responsive mode: the pages automatically adapt to the device on which they are viewed, making the site usable even on the move during offline events.
SIMPLE TO USE, ANYWHERE
The agency has devised an extremely simple method of participation with the intention of maximizing user participation, but at the same time resulting in a strongly characterized branding vehicle.
The event
3 squares for 6 days of activity
During the fashion week, and on the occasion of Valentine’s Day, a personalized bee went around the main streets of Milan, catching the attention of passers-by.
The bee was set up as a real iBlues showcase, giving people the opportunity to see and touch iBlues fashion with their own hands. In particular, the garments revisited by the pop-fashion artist Giulia Scalese were exhibited, who added objects and illustrations of love created by her to the iBlues garments.
Passersby interacted by playing on staff iPads in the online competition. All participants received a coupon to present at the Corso Vittorio Emanuele store to collect a personalized iBlues cup.
MARCH 11-12
Piazza Argentina
MARCH 14-15
Viale Gorizia
MARCH 18-19
Largo La Foppa
