BTicino
PROJECT
Virtual platform
CLIENT
BTcino
WHAT WE DID
UI/UX Design
Web Design
Web Development
YEAR
2015
BTicino is launching a new project that focuses on the professional training of those who work with its products every day, with the aim not only of increasing the technical skills of Point of Sale personnel, but also of commercial ones: the new BTicino Challenge platform – Play & Learn.
Proxima, BTicino’s reference agency, turned to VENTISETTE to create the key visual for the initiative and take care of the creation of the new platform, designing both the user experience and the graphic interface.
Project identity
The sporting symbology helps us to stimulate users to use the platform, leveraging a strong playful and competitive component, while the metaphor of the path helps to always keep clear the objectives to be achieved and the results obtained up to that moment.
Training from a gamification perspective
Each product training session represents a STAGE to be reached through an “exercise” sport, symbolizing the personal growth of the professional through a path. Each stage consists of a moment of training followed by an exam to measure learning. Each user has his own results and his detailed situation under control within the course.
In addition to training content, the platform becomes a new information channel between the Company and its people. Through internal messaging and the possibility of commenting on news, the platform is the ground on which to build a community and consequently a direct dialogue between the Company and people.
