Sì è Lei
SOCIAL STRATEGY
PROJECT
Social Strategy
CLIENT
Intima Moda Spa
WHAT WE DID
Creative direction & Photography
Copywriting
Social media Strategy
Facebook ADS
YEAR
2019
Intima Moda Spa is one of the most established underwear and beachwear companies nationwide, with more than 4 decades of activity and established brands in the industry.
Today Intima Moda is present in Italian and international markets with the brands “Sì è Lei” for the wholesale channel and Verdissima for the medium-high retail distribution channel.
Sì è Lei turned to the agency VENTISETTE Digital to create the brand’s social strategy for the Facebook channel. The strategy covered every phase of the project, starting with a competitor analysis and brand positioning, with the construction of the editorial plan and text and photo content, and continuing with daily content publishing and community management.
Targets
Brand Awareness
Spread awareness of Si è Lei by recruiting new customers
Brand Reputation
Conveying the values of Si è Lei and the commercial nature of the Brand
Online and offline shopping
Bringing those who already know Si is you to buy in the store or on e-commerce
Concept
We want to emphasize the ability of Sì è lei to serve all women, of all ages and shapes, ensuring a great product for every situation and time of day.
Categories
To organize the content and represent the totality of Yes is You’s offerings, we divide the content into Macro-categories:
SEASONAL
TRENDS
EVERYDAYS LIFE
SPECIAL MOMENTS
Shooting
VENTISETTE Digital took care of the still life shooting of “Sì è Lei” products so as to have original content for publication on social media.
