Keradom
UX/UI DESIGN
PROJECT
Corporate website
CLIENT
KERADOM
WHAT WE DID
UI/UX design
SEO Analysis
Web Development
YEAR
2021
Keradom srl is a Made in Italy company which, for over 10 years, has established itself in the global ceramic sector, as a leader in the production of decorative wall tiles and porcelain stoneware floors. In recent years it has undergone an important growth process, which has led it to acquire 3 historic brands of Italian ceramics such as Arezia, Mac3 and Self Style.
Faced with a completely different audience of stakeholders to communicate with, Keradom turned to Ventisette Digital Communication to analyze and design the new Group website in 5 languages, with particular attention to the study of SEO, UI and UX, so as to become a fundamental asset for the Company for a new and more authoritative positioning of the Brand on the target markets.
UX/UI Design e SEO Analysis
Ventisette Digital Communication carried out a detailed preliminary analysis to evaluate the site’s SEO and SEM opportunities and to identify the UI and UX that best met the Client’s wishes. From this analysis emerged the objectives to be pursued in order to correctly position the new website on Google and the current structure of the website.
CUSTOM FEATURES 1
Advanced Search
Keradom products are filterable thanks to the advanced research developed by the Ventisette Digital Dev team.
CUSTOM FEATURES 2
Store filter
Ventisette Digital Communication has developed a dynamic filter for searching for Keradom points of sale using two parameters: brand and province.