ITS MAKER
UX/UI DESIGN
PROJECT
Corporate website
CLIENT
ITS MAKER
WHAT WE DID
UI/UX design
SEO Analysis
Web Development
YEAR
2021
ITS MAKER is the Academy of Mechanics, Mechatronics, Motor and Packaging in Emilia Romagna. It creates two-year post-diploma paths of excellence, aimed at entry into the best companies in Emilia Romagna. Ventisette Digital, in addition to creating the communication campaign each year, also handled the restyling of the website.
ITS training paths are in strong development and, among them, ITS Maker represents one of the leading realities in Italy, for professional training, boasting collaborations with companies such as Ferrari, Dallara, Lamborghini, IMA Industries. Consequently, in order to cope with an ever-growing audience of young people, families and institutions with whom to dialogue, the Foundation turned to Ventisette Digital Communication to analyze and design the Foundation’s new website, with a special focus on the study of SEO, UI and UX, so as to make it a key asset for a new and more authoritative positioning of the ITS MAKER Brand, as a training institution of excellence.
UX/UI Design e SEO Analysis
Ventisette Digital Communication carried out a detailed preliminary analysis, to assess what the various opportunities of the site were, in terms of SEO and SEM, and to go and identify the UI and UX that would best meet the Client’s wishes. Through this analysis, we were able, on the one hand to extrapolate the objectives to be pursued, in order to correctly position the new website on Google, and on the other hand to elaborate and define the current structure of the site.
USER EXPERIENCE
Different goals, different conversions
Thanks to the SEO analysis and UX research phase, we re-organized the content so that all types of users, can enjoy the site in a more agile way.
SEO ORIENTED
Writing and editing SEO content
We place the utmost importance on SEO, from the earliest stages of content writing or editing, for all the sites we create.