Franco Cosimo Panini Editore
PROJECT
Web marketing campaigns
CLIENT
Franco Cosimo Panini Editore
WHAT WE DID
Google ADS
Facebook ADS
Instagram ADS
YEAR
2022-23
Franco Cosimo Panini Editore, a Modenese publishing house born in 1989 from the Book Division of the legendary Figurine Panini, has chosen Ventisette Digital after a pitch with other agencies to take care of its new web marketing strategy to launch and optimize digital campaigns aimed at sales on the new e-shop and eshop of the Egyptian Museum of Turin.
The company is an international benchmark in the publishing industry in terms of pre-school offerings (thanks to successes such as Pimpa and Giulio Coniglio), production of school supplies (such as the Comix agenda, the best-selling in Italy), and offerings of valuable art books and content related to soccer and other sports.
GOAL OF THE CAMPAIGNS
Traffic to the new e-shop
The campaigns, developed for the Google Ads network and META‘s adv spaces, will aim to channel traffic to the publisher’s new e-commerce and to the Egyptian Museum of Turin’s online store in order to incentivize users to purchase online.
Google & Social Media Adv
The campaigns activated by the agency on the Google channel are of the Shopping and Discovery type, while on the META side, VENTISETTE Digital opted for Prospecting (lead / add to cart / purchase) and Retargeting (Catalog Purchase) campaigns, trying to aim firstly at sales on the new e-shop and secondly to do some awareness of the same anyway.
