Discovery Italy
UI/UX DESIGN
PROJECT
Web design
CLIENT
Discovery Italy
WHAT WE DID
UI/UX Design
Online presence
Development
YEAR
2019
The HP company, Hewlett-Packard, a US multinational of information technology, has devised a global communication campaign based on a web series entitled The Wolf starring Christian Slater and Jonathan Banks, to educate on information security, designed precisely to make companies and ordinary users aware of the risks they run.
Discovery Italy turned to the VENTISETTE Digital agency to create an engaging project for the HP customer.
This is how the Cybersecurity: Invisible Enemy project was born, in order to raise awareness of a highly targeted user regarding corporate IT security. Taking advantage of Discovery assets, such as the Dplay website and social profiles, an integrated activity was created to invite users to test their level of knowledge on Cybersecurity.
WE ARE ALL IN THE VIEW
Cybersecurity: invisible enemy
The Cybersecurity: Invisible Enemy project took shape on the OTT Dplay, in a dedicated page. Users, engaged through an ADV campaign on Dplay, and a social activity conveyed by Discovery’s social profiles, land on the interactive mini-site created by VENTISETTE Digital with the aim of challenging HP9000, a bot that asks the user 8 questions Cybersecurity theme to test their level of knowledge.
ADV online
VENTISETTE Digital supported the initiative with the creation of digital ad formats such as playerskin and MPU.
Like all sites created by VENTISETTE, the project site is developed in Responsive mode, so that the pages automatically adapt to the device on which they are viewed.
Lead Generation
At the end of the questions, users visualize their level of knowledge and, by leaving their email, they have the possibility to access special contents.